How much time do we lose when important emails end up in our spam folders? How many opportunities do we miss out on?

We tend not to think about it, because we tend to think that there’s nothing we can do about it.

We think of spam filters as if they’re forces of nature.

They’re not.

Spam filters are software written by the likes of Google and Microsoft: software so bad that the most innocuous emails from my closest friends and family are being classified as spam these days.

There’s a reason spam filters are so bad... and getting worse.